From consumer insight to market entry. GP's neuro-symbolic engine reasons across the full CPG value chain, turning months of research into days of actionable intelligence.
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Pain points & benefits
GP EnabledClinical & patent analysis
GP EnabledIngredients & formulation
GP EnabledOpportunity identification
GP EnabledInorganic growth
GP EnabledLocalized expansion
GP EnabledCross-sell & basket
GP EnabledStart with the consumer. GP ingests social media, search engines, news, blogs, and community platforms across international markets to identify top consumer pain points, prioritize benefits, and surface unmet needs before your competitors do.
Multi-source analysis of consumer complaints, unmet needs, and desire paths across categories
Data-driven ranking of which consumer benefits matter most in each market
Cross-market intelligence identifying emerging consumer trends before they mainstream
GP analyzes 10,000+ clinical trials and patents to map new benefit space horizons. By connecting consumer desire to scientific evidence, GP identifies where the next generation of claims and formulations will come from.
10,000+ clinical trials and patents analyzed for new benefit space opportunities
Track emerging ingredients, formulations, and delivery mechanisms across global markets
Track the latest scientific breakthroughs, identify emerging ingredients, and connect R&D investment to consumer demand signals. GP ensures your innovation pipeline is driven by evidence, not intuition.
Continuous monitoring of scientific publications, patent filings, and regulatory developments
Connect R&D investment decisions to real consumer demand and competitive white space
Streamlining opportunity identification and reducing market research by up to 80%. GP's reasoning engine identifies the highest-potential product opportunities by connecting consumer insight, scientific evidence, and competitive landscape analysis.
Automated opportunity identification that replaces months of traditional market research
Identify under-served segments, unmet needs, and competitive gaps in real time
Proactive inorganic search that scans 300+ companies in days, not months. GP identifies acquisition targets that align with your strategic growth priorities, including brand fit, category adjacency, distribution synergies, and financial health.
Automated screening and scoring of potential acquisition targets at scale
Multi-criteria evaluation: brand fit, category adjacency, distribution synergies, P&L health
Traditional M&A targeting research time cut in half with GP's reasoning engine
Localized insights across global markets. Community and viral analysis, influencer identification, product preferences, regulatory requirements. GP enables data-driven market entry by geography, channel, and consumer segment.
Identify grassroots trends, micro-communities, and viral product adoption patterns
Map key opinion leaders and influence networks in target markets
Navigate product registration, ingredient restrictions, and labeling requirements by market
Data-driven cross-selling, basket size optimization, and competitive pricing frameworks. GP connects pricing decisions to consumer willingness-to-pay, competitive dynamics, and channel economics to maximize revenue per consumer.
Market-aware pricing that balances volume, margin, and competitive positioning
Identify highest-potential product combinations and portfolio recommendations
Real workflows deployed for the world's leading consumer companies.
A $12B+ global consumer healthcare company seeking to accelerate its inorganic growth strategy. GP built a proactive M&A screening engine that analyzed 300+ companies across clinical, commercial, and financial dimensions, reducing the targeting process from months to days.
A leading multinational beverage company looking to accelerate product innovation and market entry across multiple geographies. GP's reasoning engine connected consumer desire signals with formulation intelligence and competitive landscape analysis to identify the highest-potential product opportunities.
Across our consumer and CPG deployments, GP consistently accelerates growth decisions.
From new product development to M&A targeting, see how the enterprise reasoning platform accelerates your growth engine.